Ingredients Purified water, ultra-mild natural cleansers, aloe vera, xanthan gum, methyl paraben, propyl paraben. All ingredients are natural, 100% biodegradable, and extra gentle on you and your pet. Instructions for Use Shake well before using to ensure that natural ingredients are in suspension. On a wet coat, lather your pet thoroughly with a few good palm-fulls of Earthbath Totally Natural Pet Shampoo. Remember to eliminate all escape routes well in advance (a tip: once your pet is slippery wet, he or she is suddenly smarter and faster than you are). Rinse off. Towel dry thoroughly with a big hug. For extra sheen, luxurious conditioning and detangling manageability, use in conjunction with Earthbath Coat Detangler & Conditioner. May be diluted 25 parts water to 1 part shampoo if desired.